Covered California, the largest state-run health insurance marketplace created under the Affordable Care Act, is out with new work from agency Duncan Channon.
The effort represents a comprehensive, multicultural push to motivate uninsured Californians to get covered and take advantage of federal subsidies that lower the cost of coverage.
The new work builds on the "This Way to Health Insurance" campaign by the agency that launched a year ago.
This year, new TV/video spots featuring real families build on the original messaging with a more emotional approach, according to the agency. Also, in a new anthem spot, Californians aims to dispel common perceptions that block people from starting the process to find coverage, while positioning Covered California as an organization that believes ‘health insurance should cover more and cost less.’
Additional new work includes Spanish-language spots, radio, OOH and print.