Honda is launching several initiatives targeting young driver safety.
Nearly one-third of U.S. traffic fatalities involve drivers under the age of 25, according the automaker, which is offering more than $2 million in financial support to organizations acting to improve young driver safety.
These programs will include education, training and resources that supplement or go beyond traditional driver’s training courses or mandated state driver’s programs. Applications will be accepted through Nov. 30, with awards issued in spring 2022.
Honda recently kicked off National Teen Driver Safety Week (Oct. 17-23) with a social media campaign highlighting actual teen drivers involved in crashes and their parents' emotional reactions. In fact, there were different versions for teens and parents for placement on a variety of social media platforms (TikTok, Facebook, Instagram and Pinterest).
This is the first time the campaign will run on TikTok, with the objective to reach teen drivers.
Using social media posts and letters Honda received from appreciative customers, the stories of survival highlight the safety technologies in Honda vehicles.
The automaker has also added safe driving resources for parents and teens to its consumer website.
Using the National Safety Council’s “Drive It Home” program, parents teaching their children to drive can sign up for free weekly lessons covering important driving habits and situations they can work on together, and parents and teens can sign a “new driver deal” acknowledging driving risks and agreeing to their responsibilities as drivers.
“Too many young drivers die in preventable crashes every year, devastating families and communities across the U.S., and Honda continues to explore new ways to avert these tragedies,” said Bryan Hourt, chief engineer and leader of the Honda safety strategy team in North America, in a release.