• by Richard Whitman , Columnist, November 10, 2021

Influencer marketing and branded content agency Sway Group has tapped Rebecca Camhi for the new post of director of client services.

In addition to cultivating strategic relationships with key clients Camhi will oversee the agency’s newly launched college athlete influencer recruitment practice.

That practice was developed in response to amended National Collegiate Athletic Association rules allowing college athletes to earn money and otherwise benefit from their names, images and likenesses via endorsements, sponsorships and other commercial endeavors.

Prior to launching her own marketing consultancy three years ago, Camhi was vice president/brand experience at United Entertainment Group for six years. Earlier she was vp/sports marketing at IPG’s Weber Shandwick and before that held an experiential marketing role at Edelman.

It was there that she met the current CEO of Sway Group, Danielle Wiley. “Rebecca coming to Sway Group feels like a homecoming,” Wiley said. “I have long been a fan. We look forward to her leadership as we accelerate our agency growth.”