NBCUniversal has made an exclusive deal with
conversational media company Holler to create digital stickers intended to help NBCU monetize social conversations.
Holler will create emoji-like stickers that relate to NBCU's intellectual
property.
The partnership will launch with shareable stickers within Venmo's P2P payment platform. The stickers will serve to link brands to "tentpole moments" and cultural trends, according to
NBCU.
Holler's Suggestion AI technology will serve users in real time with relevant stickers that align with their payment notes in Venmo.
The agreement uses Holler's creative studio and
ad operations, while helping Holler scale its sales reach by employing NBCU's sales resources and One Platform, according to the announcement.