Consumers Were Happy With Cyber Weekend Discounts, Study Shows

Consumers were mostly satisfied with the discounts offered from Black Friday through Cyber Monday, but they had varying reactions to out-of-stock notices, according to a new study by DISQO.

Of the shoppers polled, 52% say discounts met expectations, and 23% said they were better than expected. However, 25% said the discounts were worse. 

Roughly 65% of participants in the study shopped holiday sales, while 35% sat them out.

Faced with out-of-stock items, 25% purchased a comparable product, while 16% bought a different item altogether, 8% gave a gift card or cash instead and 18% did nothing — i.e., they skipped buying the gift. 

The top retail brands from Black Friday to Cyber Monday were:

  • Amazon — 66%
  • Walmart — 46%
  • Target — 36%
  • BestBuy — 26%
  • Kohls — 19%
  • Macy’s — 16%

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The best deals on products were found in these categories:

  • Technology and electronics — 42%
  • Apparel and accessories — 33%
  • Toys — 21%
  • Home and furniture — 15%
  • Fitness equipment — 6% 

DISQO surveyed 17,748 U.S. consumers from Friday, November 26 to Monday, November 29. 

 

 

 

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