Nissan Announces Bowl Spot Featuring Brie Larson

Nissan North America announced it has purchased a Super Bowl spot.

The automaker “will advertise during American football's biggest game this February with a 60-second ‘comedy thriller’ created to celebrate the brand's newly completed product revitalization,” per a release.

"For the past year Nissan has focused on showing how thrilling driving a Nissan can be," stated Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. Now, having a fresh lineup of models warrants the expensive buy, she added.

The spot will feature stars the all-new 2023 Nissan Z, the all-new 2023 Nissan Ariya electric crossover, and “a host of famous faces” including Nissan Brand Ambassador Brie Larson.

The automaker is wise to go the comedic route, per a recent study from Omnicom’s Dallas-based The Marketing Arm which found nearly all viewers want Big Game ads to make them laugh (97%). 



Larson has been a regular in Nissan campaigns dating back to March 2020, when she first appeared in a Sentra campaign. The automaker announced a multiyear contract with the actress in November 2020 when she appeared in the Rogue campaign.

The 2023 Nissan Ariya electric crossover is open for reservations at and will be available Fall 2022. The all-new 2023 Nissan Z will be in Nissan dealership showrooms this spring.   

While the Super Bowl is a hot media property, next year it has some competition from the Olympics. The big game airs on Feb. 13. The two-week Winter Olympics broadcast runs Feb. 4-20.

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