• by Todd Wasserman , January 11, 2022

Digital ad firm Aleph Group disclosed Tuesday that Twitter has acquired a minority stake in the company. Aleph has indicated plans to go public later this year.

With the investment, Twitter plans to pursue its mission to power the digital ecosystem in emerging countries to unlock and drive economic growth.

Aleph aims to provide digital advertising education, training and certification to more than 50,000 digital professionals in 90 countries worldwide. 

Twitter has relied on Aleph’s brands, IMS Internet Media Services, Httpool and AdDynamo to be its exclusive ad partner in 74 countries where it doesn’t have a local presence.

Aleph helps Twitter monetize its user base in those countries by providing dedicated local sales and support teams, proprietary technology to help advertisers maximize their Twitter investments and a cross-border payment solution that helps Twitter efficiently generate incremental revenue in non-core markets.

Aleph, the first letter of the Semetic abjad (an alphabet without vowel sounds) is based in Miami. Its stated mission is to “power the digital ecosystem in emerging countries to unlock and drive economic growth.”