• by Joe Mandese , January 17, 2022

Munich-based independent media agency Mediaplus is making a serious push in the U.S., announcing two senior appointments to the management of its New York-based office to accelerate its growth in the Americas.

Tamara Alesi has been named Chief Client Officer, a new position overseeing new business and expansion in the Americas, while Jasmine Presson has been named Chief Strategy Officer, servicing key clients and assisting Alesi in new business pitches.

Alesi joins from YouGov, where she was sector head, agencies and media for the Americas, based in New York. She previously held senior marketing and media management roles at Fluent, Birchbox, MediaCom, and Digitas, OMD, Zenith and The Martin Agency.

Presson joins from a freelancer, but previously held senior strategy roles at Albert: Artificial Intelligence Marketing, MediaCom and UM.