YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs

YouTube is drastically scaling back its effort to produce network-like TV shows under its YouTube Originals unit.

Along with this news, Susanne Daniels, global head of originals of YouTube is departing March 1. She has headed up the unit since 2015.

Daniels, a veteran senior TV network programming executive, previously had posts at The CW, MTV, Lifetime and the WB.

The most successful YouTube original TV show -- “Cobra Kai” -- continues to stream on Netflix. Another TV show, “Step Up: High Water,” has aired on Starz.

The announcement came from Robert Kyncl, chief business officer of YouTube, in a Twitter post on Tuesday. Kyncl says the company will only be funding programs via its Black Voices and YouTube Kids.

Kyncl touts that its “creator economy” -- virtually all user-generated video producers -- will continue. There are over 2 million creators under its YouTube Partner Program, where the company has paid out $30 billion to “creators, artists, and media companies over the last three years.”

For YouTube Original shows in progress, Kyncl says the company will honor its contractual commitments.



1 comment about "YouTube Originals Trims Programming Efforts, Global Head Susanne Daniels Departs".
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  1. Ed Papazian from Media Dynamics Inc, January 19, 2022 at 10:21 a.m.

    Interesting, Wayne. I'm on YouTube all the time yet I don't recall ever seeing----or getting---any promotional announcements trying to get me to watch these programs. I wonder how they tried to motivate people to become consumers of their "original" content? Or did they even bother?Just curious.

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