IAS Adds Live Quality Measurement For CTV Campaigns

Integral Ad Science (IAS) has expanded its IAS Signal reporting platform and integrated a new connected TV (CTV) dashboard that delivers live insights on media quality.

The reporting platform now enables media quality measurement for campaigns with CTV data based on device, app, channel, genre, content category and rating, subject to publisher disclosure, according to the company.

Real-time media quality alerts based on risk thresholds adjusted for campaign KPIs can be used for timely campaign optimization.

IAS acquired CTV advertising platform Publica for $220 million last August, with the stated goals of building a global addressable CTV ad platform that will help shift ad dollars from linear to CTV by providing new levels of data and insights to inform strategies and budgets.

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