• by Steve McClellan  @mp_mcclellan, February 4, 2022

Amsterdam-based coffee marketer JDE Peet's has consolidated its global creative account with WPP.

The coffee maker had 2020 revenues of about $7.6 billion and an advertising and promotion budget of $370 million. The firm hasn’t released full-year 2021 figures yet.

Annual measured media spending for JDE is estimated at $174 million, according to agency research firm COMvergence. Most of that spending is in Europe. In the U.S. Peet's estimated spending is $735,000.

The firm’s coffee and tea brands include Jacobs, L’Or, Tassimo and Senseo.

The account will be handled out of WPP’s Amsterdam campus and will draw on talent from agencies including Design Bridge and Wunderman Thompson for work that will appear in more than 40 markets around the world.

Fiona Hughes, Chief Marketing Officer at JDE Peet’s, said: “WPP is a creative partner with global reach, strategic vision and the required growth mindset to enable us to reach our consumers in a more holistic way… The consolidation of our creative accounts combined with committed investments, will continue to strengthen our brands, allowing us to connect with consumers throughout the world.”