Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
- by February 4, 2022
The in-housing of agency expertise by advertisers has gone through various cycles over the years, and brands now may be reducing their reliance on internal marketing teams. The shift is occurring amid the pandemic’s significant disruptive effect on marketing budgets.
The portion of marketing executives who said they expect their in-house …
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