• by Richard Whitman , Columnist, February 9, 2022

Oikos yogurt is taking advantage of all the Super Bowl hoopla this year with a new ad featuring pro football Hall of Famer Deion Sanders, his son Shedeur and wife Connie. 

The spot that will appear on national digital livestreams on Peacock before halftime during the Big Game as well as via regional spots that will air in Boston, Minneapolis, Charlotte, Cincinnati, and Pittsburgh on NBC affiliates.  NBCUniversal, which owns Peacock, also has the network TV telecast rights to this year’s game.

The ad features dad Deion and son Shedeur competing in over-the-top strength competitions, designed to showcase Oikos’ positioning as a protein packed food that makes you strong. Wife Connie has the last word, proclaiming she’s the strongest because, well, no spoiler here, check out the ad to find out. 

There’s also a contest tied to the campaign: Fans can enter for a chance to win a “Strong Bowl” (designed for both snacking out of and working out with) along with a year’s supply of Oikos Triple Zero and Oikos Pro by visiting @Oikos on Instagram and guessing how much the Strong Bowl weighs. The contest started Feb. 2 and runs through Game Day.