• by Richard Whitman , Columnist, February 21, 2022

Months after expanding its flagship media agency Assembly by combining it with sibling shop ForwardPMX, Stagwell has unveiled a fresh brand identity for the operation which continues under the Assembly banner. 

The updated branding was designed by Gale, also part of Stagwell. 

The refreshed identify will be uniform across the more than 30 markets Assembly serves worldwide, with a staff of more than 1,500. 

In addition to a full complement of media and related tech and data services, the firm offers a consulting practice. Clients of the combined operation include Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. 

Both Assembly and its parent, Stagwell Media Network are led by James Townsend. 

“We’ve looked inward to find change and fuel growth within our own business, and in evolving the brand, we’re moving confidently into a space where our Assembly of data, talent, and tech can deliver a leading set of solutions for the best brands in the world,” said Townsend. 

“Our vision was to reinvigorate the most iconic elements of the former Assembly brand while also leaning further into a visual story that would be intrinsically connected to how we deliver our work,” said Sara Pollack, vice president of marketing at Assembly. “This new brand further solidifies our common purpose and an identity which connects us, no matter where we are in the world.” 

Assembly’s new brand identity is complemented by the full relaunch of the agency’s website.