The value of digital advertising spend lost to fraud will reach $68 billion globally in 2022, according to Juniper Research. It was $59 billion in 2021.
The report "Digital Advertising Fraud:
Key Trends, Competitor Landscape & Market Forecasts 2022-2026" pinpointed the five countries most affected by ad fraud: U.S., Japan, China, South Korea and UK. Together, they account for 60% of
global losses.
The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. It's the largest market for digital ad spend.
The report suggests
these top markets push ad fraud detection efforts to ensure it can distinguish between valid and fraudulent traffic. An alliance with prevention vendors will help curb such actions and deliver
reliable ROI.
"With the U.S. representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent
players," said Scarlett Woodford, the research author. "This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud
detection and mitigation services."
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