• by Steve McClellan  @mp_mcclellan, February 23, 2022

WPP has acquired New York-based influencer marketing specialist Village Marketing. Financial terms weren’t disclosed.

The company was founded in 2013 by Vickie Segar and currently has 150 employees, including an all-women management team.

The firm has led influencer campaigns for consumer brands including Equinox, Nike, Netflix, Honest Co., Tommy John, SoulCycle, and others.

Village Marketing will be aligned with the Wunderman Thompson network to strengthen its efforts with the content creator economy. Given the ubiquity of social media, content creators have become a key component of influencer marketing and the acquisition will help the agency offer clients deeper and more direct access to the creator community.

Mark Read, CEO of WPP, said: “Influencers have an increasingly important role in creating brands. Village Marketing will bring tremendous experience with some of the world’s leading brands in using influencer content alongside performance marketing strategies to drive results” for marketers.