CoinDesk Inc., a media, events, data, and indices platform for cryptocurrencies, has appointed Alan Campbell
as president, data and indices.
Most recently, Campbell was head of product management at Bloomberg Indices, where he helped launch what would become the fastest-growing financial-index
business.
During his 20-plus years at Bloomberg, he was also responsible for global product management for equity, commodity, crypto, foreign exchange, and multi-asset benchmarks.
According to today’s statement, Campbell will expand CoinDesk's capabilities as a leading solution for crypto data, benchmark pricing, and most notably, indices.
The CoinDesk Bitcoin
Price Index (XBX) has been in operation since 2014. CoinDesk indices are industry-standard benchmarks for cryptocurrency assets.
Kevin Worth, Coindesk CEO, says Campbell's "leadership and
experience, as well as a passion for contributing to the evolution of crypto as a mainstream asset class, will propel CoinDesk Indices and CoinDesk Media forward even faster towards our ambitious
goals.”
Campbell says the company's goal is "to build a leading data and benchmark solution which inspires, and is valued, by the market.”
CoinDesk is a wholly owned
subsidiary of Digital Currency Group, one of the largest privately held investment companies in the crypto industry.