• by Colin Kirkland , March 15, 2022

Most recently, Campbell was head of product management at Bloomberg Indices, where he helped launch what would become the fastest-growing financial-index business.

During his 20-plus years at Bloomberg, he was also responsible for global product management for equity, commodity, crypto, foreign exchange, and multi-asset benchmarks.

According to today’s statement, Campbell will expand CoinDesk's capabilities as a leading solution for crypto data, benchmark pricing, and most notably, indices.

The CoinDesk Bitcoin Price Index (XBX) has been in operation since 2014. CoinDesk indices are industry-standard benchmarks for cryptocurrency assets.

Kevin Worth, Coindesk CEO, says Campbell's "leadership and experience, as well as a passion for contributing to the evolution of crypto as a mainstream asset class, will propel CoinDesk Indices and CoinDesk Media forward even faster towards our ambitious goals.”

Campbell says the company's goal is "to build a leading data and benchmark solution which inspires, and is valued, by the market.”

CoinDesk is a wholly owned subsidiary of Digital Currency Group, one of the largest privately held investment companies in the crypto industry.