Milwaukee-based independent agency Hanson Dodge (HD) has been named agency-of-record for Colectivo Coffee, also based in Milwaukee.
It’s the first time the company has awarded an AOR assignment for its business and the decision was made without a formal review.
The win follows HD’s AOR award earlier this month for Now vitamins and supplements.
Initially, HD will primarily handle digital marketing and media planning and buying responsibilities for Colectivo.
Megan Suardini, vice president branding, marketing & e-commerce at Colectivo, said, "Hanson Dodge has a proven track record of working with clients to implement strong promotions and driving online engagement, and we are looking forward to harnessing their digital experience working on our business."
Stacie Boney, president of Hanson Dodge, said “If the pandemic has taught us anything, it’s that the importance of the online experience when conducting business has never been greater. It’s how many customers get to know a brand. So this is a golden opportunity to surprise and delight customers with Colectivo’s rich coffee offering.”
With the award, HD extends its win streak to more than a dozen new clients and brand assignments over the past 12 months.
Colectivo was founded in 1993 and sources coffees from around the world, which it roasts in the Riverwest section of Milwaukee.