
JetBlue and American Airlines are offering new reciprocal perks
for its customers with the highest loyalty status.
JetBlue’s TrueBlue Mosaic and American’s AAdvantage status members – the top earning
loyalty members in each program – will benefit when traveling on either airline. It is the latest round of customer benefits made possible by the airlines’ Northeast Alliance
(NEA).
JetBlue Mosaics are now eligible for complimentary main cabin extra seating -- including extra legroom on all American-operated flights based on availability at time of
check-in.
AAdvantage status members can now receive complimentary “Even More Space” seating on all JetBlue-operated flights based on availability at time of
check-in.
JetBlue Mosaics can now tag up to two complimentary checked bags at American kiosks and drop them at designated drop-off counters. This benefit will also be available for
up to eight other customers traveling on the same reservation.
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These benefits build on existing perks first announced in 2021. As part of JetBlue’s NEA with American, Mosaic
members flying on American already get priority check-in desks at the airport, access to expedited security lanes, earlier boarding (Group 4) with priority boarding lanes and priority bags.
In the future, JetBlue TrueBlue customers will also be able to redeem points for flights operated by American. As announced last year, JetBlue’s TrueBlue loyalty program members
are eligible to earn points on all American Airlines-operated flights.
The two airline carriers are not the only airlines to offer reciprocity, says Henry H. Harteveldt, president
of Atmosphere Research Group and a travel industry analyst.
"What American and JetBlue announced is fairly standard among airlines that have a joint venture or belong to the same
alliance, such as Oneworld," Harteveldt tells Marketing Daily. "For example, you see similar courtesies extended between Delta Air Lines and Virgin Atlantic, which belong to a transatlantic
joint venture. American and Alaska, which both belong to the Oneworld alliance, offer similar benefits as those announced today between American and JetBlue."