Interpublic's MullenLowe New York has been named the US agency of record for Aleve, a Bayer over-the-counter pain reliever brand. The award followed a pitch that included four agencies.
In addition to US AOR duties, the remit includes being the interagency team lead on the account.
"The MullenLowe team got to the heart of this brand and its role in the world. We're excited to partner with them to bring that to life in a creatively evocative way," stated Jeff Jarrett, North America CMO at Bayer.
The agency’s first work on the account is due to launch in May and the shop said it will showcase ways for people to use Aleve when it matters most--when they need to show up for the people and things they love.