• by Tony Silber , April 6, 2022

The Arena Group on Monday announced it has finalized the acquisition of the multimedia content company AMG/Parade, whose brands include the iconic Sunday-newspaper magazine, Parade, as well as Relish and Spry Living.

The deal was first announced in January.

Parade Media brands reach more than 54 million domestic consumers each month in digital and print.

They will anchor The Arena Group’s new Lifestyle vertical and expand the Company’s Sports vertical. The Parade Media titles join Arena Group’s portfolio of 13 brands, including Sports Illustrated, TheStreet, HubPages, Fashionista, and Pet Helpful.

"We’re thrilled to formally welcome AMG/Parade to The Arena Group family of media brands," Arena Group CEO Ross Levinsohn said in a press release. "Their storied brands and content garner incredible reach and will immediately create and anchor a new Lifestyle Arena for our business, while reinforcing our status as a leading Sports content creator."

The purchase price was $16.3 million.