Goodyear is renewing its entitlement sponsorship of the Goodyear 400, NASCAR’s Official Throwback Weekend Cup Series race.
The “Official Tire of NASCAR” is rolling out throwback tires that mimic the spray-painted logo designs of the past, along with a contest giving consumers a chance to win one to take home.
Amid a race weekend known for drivers’ nostalgic paint schemes honoring former drivers and memorable stock cars, Goodyear will sport a vintage sidewall design on its Eagle race tires, last used during the 1980-1992 Cup Series race seasons.
The tires will pay tribute to the first time Goodyear featured “Eagle” on its race tires’ sidewalls in NASCAR. The tire design will be used at all three national series races during the Official Throwback Weekend.
Hosted on May 8 at Darlington Raceway, one of the Cup Series’ oldest active tracks, the Goodyear 400 celebrates the history of stock car racing and signifies another milestone chapter in Goodyear’s 68-year affiliation with NASCAR, says KarenMaroli, Goodyear's vice president of marketing.
Now through May 9, fans who visit Goodyear400Sweepstakes.com and complete the online entry form will automatically be entered for a chance to win one of the limited-edition tires, used exclusively by the winner of the Goodyear 400.