To bring awareness to mental health, Dotted Line, a Richmond Va.-based marketing agency, launched "Happier Place" today.
According to National Alliance Mental Health (NAMI)/Virginia, an estimated 1.2 million adults in the state have a mental-health condition. In recognition of this, a guerilla-marketing campaign has hit Richmond. The goal is to raise awareness of mental-health resources, using empathy and gentle humor, to highlight a social crisis.
The campaign is meant to take viewers to a happier place. Window clings and interactive stickers are placed in high foot traffic areas around the capital for residents. The playful imagery
encourages you to scan the QR code, which takes you to https://findyourhappier.
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NAMI notes depression is the leading cause of disability in the world and mental illness costs Americans $193.2 billion in lost earnings per year.