Publicis Groupe kicked off Adland’s Q3 earnings season this morning reporting 5.7% organic net revenue growth for the period, which it said surpassed internal expectations.  

Reported net revenue for Q3 totaled 3.529 billion euros ($4.07 billion), up 3.1%. 

In the U.S., organic growth (which excludes M&A and currency fluctuations) for the period was 7.1%. That’s up from 5.3% growth in Q2. 

APAC was up 6.5%, while Europe grew by 2.8% growth, although results varied by market. The UK was up 10.7%.  

Media services, accounting for about 60% of overall revenue, had high-single-digit organic growth on a percentage basis while creative services reported mid-single-digit gains. 

The firm said it was raising its growth target for the full year to between 5% and 5.5% “thanks to sustained demand for our AI products and services.” When it reported Q2 results in July the firm upgraded its outlook to “close to 5%,” from between 4.5% and 5%. 

“We continue to gain market share and establish ourselves as a ‘Category of One’, thanks to our unique model, optimized by AI,” said Publicis Groupe CEO Arthur Sadoun. 

“Not only have we seen no significant reduction in marketing budgets among our clients, but their interest in our AI products and services has even increased significantly,” Sadoun added. 

The company continued to win significant new business in the third quarter, which Sadoun said would help the firm “outperform the market” in 2026 for the seventh straight year. Q3 wins included PayPal, Paramount Skydance and Kimberly-Clark. 

In its commentary on the company’s Q3 performance, Madison & Wall asserted that it will be “substantially higher when compared with any of the company’s peers,” and that the agency industry “probably grew by closer to 2% during the quarter.” Competitors will be reporting their Q3 numbers in the coming days and weeks including Havas later today and Omnicom next week.