automotive

Hyundai Launches 'Shooting Star' First Exclusive NFT

Hyundai Motor, which claims to the first automaker to enter the community-based NFT markets, is issuing 10,000 Ethereum-based Metamobility NFTs on its official website May 9 and 10.

The company selected the Ethereum platform based on its reliability and plans to change its minting system in a sustainable way this year. Pre-sale for whitelist buyers who won the NFT community event hosted by Hyundai Motor will be on May 9, followed by a general sale on May 10.

The “Shooting Star” collection builds on the automaker’s April 18 announcement. The buzz generated in the NFT market led to its initial offering, the Hyundai x Meta Kongz limited edition NFTs, selling out soon after they were released.    

For its NFT community, Hyundai Motor launched dedicated channels on Discord and Twitter as well as a website that launched on May 2 to form an online community. Hyundai Motor secured 127,000 members on Discord and attracted 86,000 members on Twitter.

Hyundai Motor is operating communications channels and hosting events for its NFT community. Members have been posting their own memes and fan art according, to the automaker.

The sale of an NFT in the form of a shooting star will be followed by the latest film of “Hyundai x Meta Kongz," which ends with Kongz finding a shooting star stuck in a Hyundai Pony windshield wiper. Starting with the sale, Hyundai Motor will create a full-fledged NFT project within the concept of its “Metamobility" universe.

The Hyundai NFT applies the “reveal” method, showing a placeholder image first, and then revealing the actual individual NFT images later. 

So, in effect, the 10,000 placeholder Shooting Star NFTs will turn into unique Metamobility NFTs in various shapes in late May.

The company plans to launch more unique NFTs based on the "Metamobility universe” concept and introduce more member benefits to expand the community going forward, says Thomas Schemera, Hyundai Motor’s global chief marketing officer and head of customer experience division.

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