Consumers are frustrated with companies that send notification emails telling them: no reply.
Yet 27% receive emails that say there is no mechanism for replying once a day, and 39% get them several times a week, according to Consumers Want More Out Of Transactional Emails, a study from ActiveCampaign, conducted by Dynata.
Of consumers polled, 49% have responded to a brand email only to receive a bounce-back from a no-reply email address. But 65% want to be able to respond when they have questions.
For 29%, the email@example.com designation is so annoying that they decide they will not shop with that brand again. And 32% say it makes them want to shop there less.
Dynata surveyed 1,000 U.S. consumers from April 28-29.