• by Wayne Friedman , May 10, 2022

First-quarter revenue for media measurement company Comscore inched up 4% to $94 million thanks to its TV, movies, custom solutions, and activation products.

Comscore touted strong "double digit" percentage revenue growth from its TV measurement business -- which includes new business wins and existing partner renewals.

This includes national TV business wins with Warner Bros. Discovery and Paramount Global; NBCUniversal “certifying” Comscore as its local currency measurement; and Comcast Cable's ad sales division Effectv announcing that Comscore would be a currency for its local markets.

Its "digital ad solutions" business was virtually flat at $54.14 million with "cross platform" business growing 9.5% to $40.83 million.

Comscore trimmed its net loss to $9.3 million from $36.4 million in the first quarter of 2021.

For the remainder of the year, Comscore expects revenue to climb by "mid to high single digits" percentages over 2021.

Comscore stock price closed up 1% to $1.76 on Tuesday, and then climbed another 10% in after-market trading.