Audible Inc., the Amazon audio services company, has appointed GroupM’s Wavemaker as its new agency of record for paid media worldwide, effective immediately.
Annual billings on the account are estimated at $475 million. U.S. spending is approximately $125 million with nearly $80 million of the total earmarked for online channels, according to agency research firm COMvergence.
Audible is headquartered in Newark, NJ and operates in 10 markets: US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.
Wavemaker’s appointment follows a global consolidation review led by Cynthia Chu, CFO and Growth Officer and Susan Jurevics, EVP, Head of International. Audible retained media and marketing consultancy ID Comms to assist with the process.
“Wavemaker’s energized approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualized approach to each marketplace in which we offer our service," stated Chu.
Other Wavemaker clients include Mondelez, L’Oreal, ViacomCBS, Coinbase, and DoorDash.