• by Steve McClellan  @mp_mcclellan, May 31, 2022

Marketing services company The Brandtech Group has appointed Michelle Vincent Global CEO of Mofilm, a platform that provides content tools and services for a network of more than 10,000 content creators. Mofilm clients including Target, DoorDash and Unilever.

She succeeds Suzanne Spence who has shifted to the role of Global CEO of sibling unit Mobkoi, a mobile marketing tech platform.

Vincent joins from Google where she was Head of Industry, Automotive, spearheading business partnerships for clients including Volkswagen, Audi, Porsche, Lamborghini and Jaguar Land Rover since 2019.

Previously she spent a decade at Google from 2007 to 2017 in several roles including Head of Industry for the Education and Travel verticals.

In between Google stints she spent two years at Facebook where she led media and creative strategies for several of the top global online travel companies.  

According to Brandtech, its Mofilm operation is poised for significant growth—it estimates that the “creator economy” is exploding, with the market currently worth an estimated $104 billion  and with a record $1.3 billion in funding deals in 2021.

Vincent’s remit includes expanding and diversifying its creator network, which is spread across 182 countries. The includes infusing its with culturally diverse creators as well as specialists in the burgeoning field of metaverse content.