• by Richard Whitman , Columnist, June 1, 2022

Stagwell is implementing top-level management changes at its Constellation agency group and one of its agencies, digital specialist Instrument.

Instrument Co-founder and current CEO Justin Lewis will become Chair of Constellation. Current Constellation Chair John Boiler will shift to the role of Creative Chair at the group and current Instrument President Kara Place will become CEO of Instrument.

In addition to Instrument, The Constellation division includes creative shops 72andSunny and CPB, brand strategy and design agency Red Scout and content creator Hecho Studios. The Harris Poll, purpose-focused creative agency Brand Citizens and experiential agency Team Enterprises are also part of the group.

Stagwell indicated that Lewis will focus on evolving the group's integrated offerings and spearheading new business growth. Boiler will focus on client services and continuing to shepherd the group's creative approach.

The Constellation Group was formed in early 2020 after Stagwell Founder Mark Penn had taken over as CEO of MDC Partners and was reorganizing the company. Other agency groups were formed within the company at around the same time including units led by Doner and Anomaly. Stagwell and MDC merged last year.

Constellation Group clients include Nike, Google and Levi’s.