• by Fern Siegel , June 6, 2022

Open retail data platform Crisp named Len Ostroff as senior vice president of partnerships.

Crisp recently secured a partnership with Omnicom Media Group to power the industry’s first supply chain-based media activation solution. This will enable CPG brands to optimize their media spend, based on updated product availability.  Prior to joining Crisp, Ostroff was responsible for developing partnerships with more than 150 global mobile carriers as vice president of carrier relations at Twilio. He also worked at Criteo, a global ad tech company.

"As supply-chain challenges and inflation pressures continue to impact retailers, CPG brands and distributors, leveraging open data sharing will be crucial to helping brands optimize product inventory throughout the supply chain," said Are Traasdahl,CEO-founder of Crisp.