Toyota Leadership Changes Include Several Marketing Veterans

Toyota Motor North America announced a long list of executive changes due to retirements and cascading backfills that included several current and former marketing leaders. 

Cooper Ericksen, who was vice president of marketing for the Lexus division for several years before shifting to product planning and strategy in January 2019, was promoted to senior vice president, product, battery electric vehicles and mobility planning and strategy. 

Effective June 20, he will report to Jack Hollis, who was promoted from senior vice president, automotive operations, TMNA, to executive vice president, sales, TMNA and president, Toyota Motor Sales, U.S.A. 

Hollis replaces Bob Carter, who is retiring June 30 after 41 years with the company.  Hollis has held a number of sales and marketing positions with the company, including senior vice president of automotive operations for TMS, Toyota Logistics Services, Toyota Motor Sales de Mexico, and Toyota de Puerto Rico. He also held the positions of group vice president and general manager of both Toyota and Lexus divisions at TMS.



“For over four decades, Bob has been an advocate for our dealers and customers, providing insightful leadership and sound and principled judgment in sales and marketing,” said TMNA CEO Ted Ogawa in a release.

At Toyota Financial Services, Briana Nelson, general manager, Lexus eastern area, TMNA, is promoted to vice president, marketing. 

She succeeds Dejuan Ross, currently vice president, sales, TFS, who is promoted to group vice president and general manager, Lexus division, TMNA.

The automaker says the changes aim to foster stronger dealer and customer relations while helping the automaker to become “the mobility company of choice for consumers.”

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