• by Steve McClellan  @mp_mcclellan, June 15, 2022

Marketing services firm The Brandtech Group has acquired a majority stake in e-commerce SaaS platform, Acorn-i. Financial terms weren’t disclosed.

Acorn-i is an e-commerce company positioned as a platform that helps brands and sellers grow and scale their business across direct-to-consumer channels and digital marketplaces. It includes self-service technology that provides a suite of analytics and insights products combined with AI-powered retail media capabilities.

The company also has a team of experts able to provide services across digital channels. The platform is integrated with Amazon and major digital and e-commerce channels such as Shopify, Google, Facebook, TikTok, Walmart and Instacart.

Acorn-i was founded in 2019 by Claire Leon and Ross Caveille, who both left senior roles at Amazon to launch the platform. James Pool is the platform's Chief Technology Officer. Acorn-I operates globally and has offices in the US and the UK with approximately 100 clients across five continents.

The acquisition was led by The Brandtech Group partner, Virginie Douin, former head of Amazon’s global partner program. Douin joined the group last year with the task of expanding the firm’s e-commerce offering.