Commentary

Time Spent With Digital Media Spurs Rapid Growth In Ad Revenue

  • by June 21, 2022

Advertising revenue for the entertainment and media industries will grow by about 6.6% a year to hit $1.03 trillion by 2026, according to the Global Entertainment & Media Outlook 2022-2026 report published by consulting firm PwC (excerpted here).

Digital advertising will fuel that growth, while non-digital advertising declines after …


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