Ford Names Soci Platform AOR For Localized Marketing

San Diego-based Soci, a marketing platform that amplifies and scales digital channels for multilocation brands has been appointed platform of record for localized marketing for Ford and Lincoln Dealerships in the U.S.

According to the companies Soci has been working with Ford brands since the beginning of the year to manage business listings and social profiles for its dealerships. Soci provided a scalable, automated process for Ford and Lincoln to update dealer listings daily, helping ensure that consumers have the most up-to-date information about local dealer locations.

Since the automaker started working with Soci it has experienced triple digit month-over-month increases in Facebook impressions (240%), post volume (288%), and engagements (414%). 

According to Soci platform data, localized content that takes local community sentiment into account receives on average a 67% lift in engagement over more generalized posts.



Jenna Thompson, Ford’s Digital Retail Marketing Manager stated, “With Soci, we can localize social content at scale. In just a few months together, there’s been an increase in our social presence and engagement that would not have been possible without the Soci platform.” 

In addition to Ford, Soci clients include Ace Hardware and Anytime Fitness.


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