Volkswagen Group of America has created a new C-Suite position that focuses on the automaker’s digital and data strategy.
Neeru Arora has been appointed executive vice president, chief information officer (CIO) and chief digital officer (CDO) for Volkswagen Group of America and the North America Region, which includes both Volkswagen and Audi brands.
Arora will focus on “creating a comprehensive digital and data strategy that will enable Volkswagen Group of America to develop and sustain its competitive advantage amid the automotive industry’s digital transformation,” according to the automaker.
Her appointment comes in the wake of Volkswagen’s $7.1 billion commitment to boost product line-up, R&D, and manufacturing in North America, including a concerted investment in software and digital solutions, says Scott Keogh, president and chief executive officer, Volkswagen Group of America, Inc.
As part of that plan Volkswagen plans to bring over-the-air updates and new software features, such as Plug&Charge, for the ID.4 SUV this year. Volkswagen is also working with CARIAD SE, Volkswagen Group’s software entity, to support the formation of its North American subsidiary, with software units in Seattle and California’s Bay Area.
Arora will join the group management committee and the board of management for Volkswagen’s North America Region to create and ensure the seamless implementation of its strategic vision.
She has spent the last four year at Volkswagen Credit as senior vice president and chief information officer, where she oversaw the implementation of a new operating model and created advanced cyber and infrastructure programs.
She previously held a series of technology and business leadership roles with McKinsey & Company, UBS and the Chicago Board of Trade.
As vehicles become more integrated with the digital ecosystems, digital experiences must be seamless across multiple touch points, including in-car, mobile apps, desktop and dealerships, Arora says.
“Our connected car data will enable VW to deliver distinctive customer value and open new revenue generation opportunities,” Arora says in a statement.