Uniball has a 135-year history of being a global leader in the design, development, and delivery of writing instruments and art products.
But effective today, per a rebrand executed with its agency Media.Monks, the firm will be known as Uni.
“Uni is more than a name change. It’s a fresh commitment to our future that will widely expand our portfolio of product solutions in the writing, art, and creativity market segments,” says uni President Mike Parker. “It’s a re-invigorated vision, steeped within our rich 135-year legacy of quality, craftsmanship and commitment to our customers,” he adds.
The rebrand comes three years after the firm exited a distribution relationship with Newell Brands. And the firm has rosy expectations for the future, projecting that North American sales will exceed $120 million by 2025, essentially doubling in less than five years. Helping to drive revenues, the firm says, are new designs and proprietary product innovations that include self-sharpening pencils and archival ink formulations.
To spread the word about the rebrand, uni unveiled today a new campaign developed with S4 Capital’s Media.Monks called “Start Your Story.” It’s designed to communicate the brand transition and drive awareness of uni’s broad portfolio of products.
“If the last three years have taught us anything, it is that more people are re-assessing how they spend their time - from their careers to their passions. The vision for this campaign is to celebrate and empower people to take control of their personal journey by inspiring creativity and connection,” says Parker.