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PepsiCo Expands Partnership With LeBron James

LeBron James has signed a a multi-year partnership with PepsiCo’s premium bottled water brand LifeWtr. James, who signed on withPepsiCo in March 2021 after nearly two decades with Coca-Cola, has already been used in efforts for Mtn. Dew and Ruffles. LifeWtr said the collaboration will include the debut of multimedia marketing and dedicated programming that will be unveiled later this year.

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