Holiday shoppers primarily look at a mix of media outlets for information about sales and promotions. Those outlets include digital and traditional newspapers, along with email and direct mail, according to a report by consumer data company Experian.
“While we are seeing a shift to digital media channel preference, our …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.