Email will play a small but hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot. .
The top ten places where shoppers will look for deals are:
As part of the above purchase total, families plan to spend:
In addition, 82% will purchase clothes, 80% shoes, 72% backpacks and 37% electronics. Among all parents, 86% are planning to shop for the back-to-school season.
Of the families surveyed, 97% say their children are very involved in deciding what to buy. But while 51% of parents are trying to make their kids happy, 36% are focused on items that will improve school performance.
This year, 61% will shop in-store.
Parents plan to patronize: