Paramount+ Heads For Italy, Tubi Launches In 5 Latin American Countries

Two streamers have announced their latest international expansions. 

Paramount+ will launch in Italy on Sept. 5, offering original Italian productions as part of its more than 8,000 hours of content. 

The service will be available for €7.99 monthly ($8.27) or €79.90 ($82.77) annually.

Paramount Global also plans to expand the streamer into Germany, Austria, Switzerland and France by the end of this year, at which point it will be available in all major European markets, said Marco Nobili, executive vice president and international general manager of Paramount+.

Paramount+ launched in the U.K. and Ireland in June.

Paramount+ reported having nearly 64 million subscribers as of the end of March and adding 5.2 million new users over the past quarter. Those were  partially offset by the loss of 3.9 million subscribers in Russia after Paramount suspended its business in the country after Russia’s Ukraine invasion.

Fox Corp.’s free, ad-supported streamer Tubi will launch this month in Costa Rica, Ecuador, El Salvador, Guatemala and Panama.

Tubi debuted in Mexico in 2020.

Tubi’s library in the Latin American countries will be localized in Spanish-language and available on iPhone, iPad, Apple TV, Google TV and other Android TV OS devices, LG TVs, Samsung TVs, Microsoft Store on Windows, VIDAA Smart OS on Hisense TVs, Amazon Fire TV Stick devices, Roku TV and other players in select countries. Consumers can also watch Tubi content on the web.

In addition, regionally produced TV series including Mexico’s “Bienvenida Realidad,” “Atrapada” and “El Sexo Debil,” and local versions of popular series such as “The Nanny,” “Bewitched” and “Married with Children,” will soon be available in the markets, according to Paramount. 

Tubi claims that over the past year, its total viewing time and total viewers in Mexico have grown by 60% and 40% year-over-year. Tubi partnered with Spanish-language content producer TV Azteca in that market.

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