Canva kicked off the next entry in its “What Will You Design
Today” campaign, focusing on teams that design together.
The creative, by Canva’s in-house agency, also relied on the Finch production company. It began with a community contest to
design a billboard in San Francisco. Hundreds of people applied and three winning designs will refresh the billboard throughout the campaign.
The campaign showcases Canva’s product
suite, specifically how teams can utilize its platform in a digital hybrid workplace. The spots focus on whiteboards, a sleek want to bring ideas to life virtually, and Canva for Teams, a paid
subscription that bundles Canva Pro with brand-management features.
Known for social-media posts and graphic design, Canva now promotes its presentation usage.
“What Will You
Design Today” includes cross-platform visibility: TVC, streaming audio, paid social, digital display, OOH, TikTok and a company landing page.
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All five iterations of the TVC spots can be
seen here.
“In this campaign, we’re targeting teams of all shapes and sizes. We want to
inspire teams to collaborate and design together — regardless of design skills or experience. Whether you’re a marketer rolling out a global campaign, a small business owner launching your
brand, or a student working on a group project — communicating visually together is here to stay,” Canva CMO Zach Kitschke told Agency Daily. “We believe the future is visual
and harnessing the power of visual communication is key to driving business goals.”
Included among Canva's business clients are Zoom, UNHCR, FastCompany, HubSpot, American Cancer Society
and Marriott International.