• by Steve McClellan  @mp_mcclellan, September 6, 2022

WPP’s Wunderman Thompson has promoted its global client leader for Coca-Cola, Sasan (Sas) Saeidi to CEO of its flagship New York office. 

Saeidi succeeds Audrey Melofchik who was elevated to CEO of North America in December 2021. He joined the Wunderman Thompson network in 2017 leading the Gulf region before becoming the global client leader for Nestlé.

He assumed the Coca-Cola client assignment following the beverage giant’s decision last November to appoint WPP as its global marketing agency. The holding company created a dedicated unit to handle the account called OpenX. He will continue to oversee the Coca-Cola business from New York. 

Before Joining WT, Canadian-born Saeidi served at McCann, BBDO, Saatchi & Saatchi Canada and FCB.

Melofchik credited Saeidi with being a “culture, creativity, and people magnet…he is going to make a big impact in New York.”

Saeidi assumes the new role as the agency has gained significant momentum this year, adding eight new business wins and expanding its pharma business with additional assignments from Pfizer and Jansen.