Red Lobster has named Barkley as its Agency of Record for creative and strategy for its North America locations, the company has confirmed.
Barkley will be leading all creative and strategic efforts and the work will support Red Lobster’s goal to build “brand love” and increase cultural relevance.
“We chose Barkley because of their experience with the restaurant industry as well as their success tapping into the essence of iconic American brands and bringing them to life for today’s consumer,” stated Patty Trevino, CMO, Red Lobster.
The first creative work from the agency launched this week. The campaign is based on the notion that seafood is the “fanciest” of food groups, and that Red Lobster makes it the most fun.
The "Finer Points of Fun Dining" campaign provides humorous instruction for how to dine at the restaurant and is focused on the eatery’s Ultimate Endless Shrimp promotion.
The new work also introduces a new tagline, “Welcome to Fun Dining,” to punctuate the fun-meets-fancy dining experience positioning.
The multimedia campaign includes two new 15-second television spots, social, digital display, and owned channels.