Bundle IDs Complicate Bidding For CTV Ad Inventory
- by Robert Williams , September 9, 2022
Marketers face a challenge with the growing use of a flawed method to identify connected television (CTV) apps that carry advertising, a study suggests.
Manually created bundle IDs aren’t guaranteed to be unique – unlike app store IDs that can be verified – and can create headaches for advertisers, according …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
