Partnering with agency PMG, SurveyMonkey has launched an
integrated campaign representing the firm’s first foray into streaming with new ads featuring actor Giancarlo Esposito (“Breaking Bad,” “Do the Right Thing,” “The
Mandalorian”).
The effort is the company’s largest brand awareness campaign to date, rolling out across CTV, digital, social (including TikTok and Youtube), podcast
integrations with iHeartMedia and Spotify, rich media, and digital out-of-home.
Ads include a new tagline, “Give the people what they want” as the campaign urges business
leaders to listen to their customers and employees to make better business decisions.
PMG led strategy, creative, influencer marketing and media to develop an effort designed to
reinforce SurveyMonkey as a culturally relevant brand and business solution, particularly now with mounting concerns about the economy.
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“Business leaders have trusted SurveyMonkey
for decades to deliver valuable insights fast. But never has feedback been as relevant as it is at this moment in helping companies navigate how best to serve their customers and employees,”
said Zander Lurie, CEO at SurveyMonkey parent Momentive.
The ad with Esposito, running nationally, can be viewed here. It
was produced by Tool Of North America and directed by Hal Kirkland. As for today’s uncertain business climate, Esposito suggests what to do next: “Ask the people. Listen to them…And
then act.”
Separate content developed by a selection of influencers highlights a range of SurveyMonkey use cases, including employee feedback, event planning, and social media
content planning.