Brands Are More Likely To Reach Holiday Shoppers On Connected Devices
- by Robert Williams , September 19, 2022
More than half (52%) of U.S. adults say they
don’t have a cable or satellite TV subscription, making them unreachable for traditional campaigns on linear TV, according to a study by media-measurement firm Samba TV and researcher HarrisX.
Its survey of online adults found that 79% use streaming services. Mobile …
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