• by Fern Siegel , September 28, 2022

STARZPLAY, the on-demand streaming service, has appointed adam&eveDDB, supported by DDB Latina, for its next project in Europe and Latin America.

The account was won in a competitive pitch.

Adam&eveDDB, an Omnicom company, earned the win alongside DDB Mexico, DDB Brazil and Alma DDB.

Tammy Einav, Chief Executive Officer of adam&eveDDB, said: “STARZPLAY is a brilliant entertainment brand that is ready to claim a bigger presence in the on-demand streaming landscape.”

Based in London, Berlin and New York, adam&eveDDB has worked for various clients including Adidas, Lucozade, CALM, PlayStation, FIFA, John Lewis & Partners and Lloyds Bank.

It opened the Berlin office in May after winning the Deutsche Telekom account.

TRACK and adam&eveDDB Group have merged their customer experience and data-science capabilities in July. The two teamed  to win the integrated JetBlue business in the U.S., handled out of the New York office.

The streamer premiered the series "Gaslit" with Julia Roberts as Martha Mitchell, sharing what she knew about the corruption in Nixon's White House, and Sean Penn in April. The streamer also airs sports, including cricket and soccer, and anime, as well as movies and TV shows, such as "The Great" and "Power Book II: Ghost."