LinkedIn released updates for Pages on Wednesday, along with tools for advertisers like a new ad format to help collect quality leads. The tools for admins include Pages features designed to help lead meaningful conversations while prioritizing what the company considers "authenticity." The tools for advertisers are designed to offer a new way to use content and enhance measurement capabilities. Document Ads, for example, lets members read and download gated and ungated documents directly in the feed. Then there's audience insights powered by the LinkedIn network to improve targeting and build new audiences.