• by Fern Siegel , October 4, 2022

Integrated marketing agency Wunderman Thompson UK has retained Samsung's European CRM account after a competitive review.

Wunderman Thompson has been Samsung's agency of record across CRM for five years.

It will also launch projects across its first-party data to secure a cookieless future.

Ihab Moawad, director of data driven marketing & technology at Samsung, said WT's team and agency "continually surprise us and push us forward. Through the process, they demonstrated real craft in bringing together both to create a connected journey that we believe will provide real value to our customers.”